A coordination failure, not a technology gap
Commuting, work-related travel and customer journeys shape traffic, emissions and wellbeing in every city, yet cities and employers act on them separately.
Cities
Have Sustainable Urban Mobility Plans and climate targets, but rarely reliable information about commute behaviour at individual employment sites.
Employers
Offer bicycle leasing, parking, allowances or short campaigns, seldom connected to municipal infrastructure, public transport or district targets.
Employees and visitors
Face unsafe route segments, limited end-of-trip facilities, rigid benefits and a lack of trusted multimodal information.
The system
Data is fragmented, initiatives stop after campaigns and nobody is accountable for shared results.
Employers decide where and when people travel
Large employers, universities, hospitals and business districts generate the peak trips that shape parking pressure, public transport demand and street safety. Aligning their action with city policy is the lever that DUT 15mC Topic 2 asks projects to test.