Cities invest. But can they measure what changes?
European cities invest heavily in mobility infrastructure — yet most lack the behavioural intelligence to know whether it actually moves people towards active, sustainable mobility.
Infrastructure-first investment
Budgets flow into bike lanes, junctions and corridors — but the link to actual behaviour change is rarely measured.
Fragmented data
Mobility counts, health indicators and citizen behaviour live in separate systems, organisations and formats.
Incomplete evidence
Decision-makers lack the behavioural evidence needed to justify, prioritise and adapt active-mobility investment.
Disconnected stakeholders
Cities, researchers, industry and citizens operate in parallel — without a shared intelligence layer.
Health dimension unseen
The health impact of active mobility is rarely integrated into mobility planning and evaluation.
Unmeasured modal shift
Without baselines and follow-up, cities cannot prove how far interventions shift people from car to bike.
Decisions without evidence
When the behavioural layer is missing, active-mobility investment stays a leap of faith — not a measurable, repeatable strategy.
interventions lack a measurable before/after baseline
shared behavioural evidence layer across most city systems
of modal-shift claims rely on modelled, not observed, data